Define what matters.
Experience architecture, digital and creative leadership from direction through delivery.
Then move.
I’ve spent my career inside agencies, enterprise organizations, and my own practice, so I know exactly where work gets overcomplicated, slowed down, and stripped of its edge.
Now I work directly with clients to bring clarity, strong creative direction, and hands-on execution.
AI is changing the landscape, but tools are only as useful as the thinking behind them. The value is knowing what matters, setting the guardrails, and moving the right work forward faster.
No layers. No bloated model. Just experienced leadership, sharp thinking, and work that gets done.
Vision + Craft
Experience Architecture
Making complex ideas clear, usable, and worth engaging with across digital and experiential touchpoints.
Creative & Digital Direction
Bringing strategy, story, design, and technology into alignment so the work says something clearly and performs the way it should.
Hands-On Execution
Carrying ideas from direction into real deliverables. Not just decks and discussion. Actual work, shaped and finished with care.
Clarity + Momentum
Good work can lose momentum when priorities blur, decisions stall, or the path forward gets overcomplicated.
That's where I come in.
I help bring clarity to what matters, strengthen the work, and keep it moving. Sometimes that means starting clean. Other times it means stepping into work already in motion and helping it gain traction.
The goal is simple: better decisions, stronger execution, and steady momentum.
Ideas + Execution
All work was completed while at Vetta-Zelo, Yamamoto, or Optum and represents projects in which I was directly involved and held leadership or creative direction responsibilities.
“Jon consistently connects brand, CX and digital execution in ways that drive real business outcomes, bringing stratigic clarity and translating vision into execution”
Chief Communications & Corporate Affairs Executive | Enterprise Advisor to CEOs & Boards
Ongoing Support
Ongoing involvement to support the work as it evolves.
Project Work
Hands-on project support from early direction through design and delivery.
Working Session
A focused session to review the project, surface what matters, and identify the next step.
How I typically work.
Whether you need a focused session, project support, or continued involvement, I step in where it makes sense. I’m in the work. The model stays lean and scales when needed.